Online analytics

What is Online Analytics?

As the online environment becomes increasingly important for businesses they need a way to measure, analyze and improve their online performance. With online analytics they can collect the data to help them understand and optimize their online performance. It gives them the possibility to answer some very important questions. Which of the following questions have you asked yourself?

I have a website but how well is it performing?

You have a working website which should make your company money. But how do you know this is happening? Web analytics provides you with a lot of data about your website and it visitors. How did they get to your website and when do they leave? Did your expensive advertisements attract more visitors and which of them did buy your products?

I want to change my website, how do I know what is better?

With online Testing you can show different versions of your website to different visitors and compare the results. Do more people buy my products if they push a red button on my website or the button is blue.  

All people are different, why show them the same website?

With Targeting you can decide which page to show to which visitor. Let their own behavior determine what they find on your website. Why show him all your products if you know he just searched for microwaves on Google?

Which parts of my website are not looked at by my visitor?

With Heatmapping you can see which part of your website is watched by the most visitors. It can help you see what your visitors think is interesting and what’s not. With Screen recording you can watch back how each individual visitor browsed through your website.

I want to ask my visitors their opinion, how can I do this?

You want to really know what your visitors think about your website, products or company? Ask them. Make a User survey and analyze what your visitors tell you. This can give you insights on how to improve your business.

How do visitors really think about my website?

With User feedback you can really improve your website. Make it easy for visitors to ask a question, share an idea or report a problem. With new tools the voice of your costumer will be one click away. The difference with User surveys is that your visitors can choose when to contact you.