Profile of Igors Skute

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Igors Skute


Member since 4 years 20 weeks

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About Igors Skute

By conducting continuous research and analysis of the leading online analytics tools, I am assisting our clients worldwide to make smarter web analytics investments and decisions.

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Latest reviews

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Review for tool: Brandwatch

Brandwatch is a full range of social media monitoring tools and services. It is used to clean and analyze brand coverage to find insights, prioritize actions, respond and engage with user-created reports and dashboards.

Ways the product benefits social media campaigns

The purpose of Brandwatch is to provide a system with a single, complete view of social media with relevant, clean data and actionable insights to actively respond and engage with customers, and write up quality, meaningful reports. The goals are:

  • Stronger, wider brand social presence
  • Satisfied and appreciative customers
  • Better understanding of market and competitors
  • Product development aligned with customer needs

Coolest feature

The “Chart” feature is designed to display data intuitively and attractively. It shows mention volume broken down by days/weeks/months; sentiment or different site groups or page-types; and breaks it down further with another dimension through stacked bar charts.

File 1330

Feature Rundown:

  • Bulk - tagging and automatic categorization
  • 27 languages
  • Automated sentiment system trained in hundreds of different industries
  • Facebook/Twitter engament directly from within the app
  • Weekly updates with new features and enhancements
  • Email alerts
  • Powerful search through Boolean operators
  • Historical Data
  • Metadata: page-type, time-stamp, location and many others
  • Influence statistics
  • Customizable dashboards
  • Topic clouds
  • Demographic Insights
  • Full Twitter (historical) coverage
  • Workflow options
  • Rules, tags and categories: slicing and dicing data

User Profile

Users ranging from in-house brand marketing teams and medium-sized digital agencies to large media agencies and research companies use Brandwatch for Social CRM, market research, online reputation management and marketing programs.

Compared to competition

According to the company: "Quality data: Our filters prevent spam and duplicates from cluttering up your data. Our powerful tagging and categorizing system gives you maximum control over your data, allowing you to turn large amounts of data into meaningful insights quickly and easily."

"Intuitive Interface: The interface is clear and intuitive making it easy to navigate around the platform and find the insights you need."

"Flexible: We build and provide bespoke solutions customized for particular needs — pre-written analyst reports, API integration, desktop widgets and anything else that may be required."

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