Brandwatch is a full range of social media monitoring tools and services. It is used to clean and analyze brand coverage to find insights, prioritize actions, respond and engage with user-created reports and dashboards.
Ways the product benefits social media campaigns
The purpose of Brandwatch is to provide a system with a single, complete view of social media with relevant, clean data and actionable insights to actively respond and engage with customers, and write up quality, meaningful reports. The goals are:
Stronger, wider brand social presence
Satisfied and appreciative customers
Better understanding of market and competitors
Product development aligned with customer needs
The “Chart” feature is designed to display data intuitively and attractively. It shows mention volume broken down by days/weeks/months; sentiment or different site groups or page-types; and breaks it down further with another dimension through stacked bar charts.
Bulk - tagging and automatic categorization
Automated sentiment system trained in hundreds of different industries
Facebook/Twitter engament directly from within the app
Weekly updates with new features and enhancements
Powerful search through Boolean operators
Metadata: page-type, time-stamp, location and many others
Full Twitter (historical) coverage
Rules, tags and categories: slicing and dicing data
Users ranging from in-house brand marketing teams and medium-sized digital agencies to large media agencies and research companies use Brandwatch for Social CRM, market research, online reputation management and marketing programs.
Compared to competition
According to the company: "Quality data: Our filters prevent spam and duplicates from cluttering up your data. Our powerful tagging and categorizing system gives you maximum control over your data, allowing you to turn large amounts of data into meaningful insights quickly and easily."
"Intuitive Interface: The interface is clear and intuitive making it easy to navigate around the platform and find the insights you need."
"Flexible: We build and provide bespoke solutions customized for particular needs — pre-written analyst reports, API integration, desktop widgets and anything else that may be required."