Unbounce
Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
How Unbounce Solves Your Pain?
- By Launching Landing Pages Without the IT Guys - Having to make formal requests to the IT department just to get a landing page typo fixed hampers performance and removes your ability to react quickly.
- By Removing The Guesswork From Your Marketing - Our simple 1-Click A/B framework allows you to test your campaigns and learn about your customers by testing different content, offers and ideas.
- By Providing Access to Information With Real-Time Stats - Easily presenting the facts about your campaign success is important to you.
- By Making Your Marketing More Fun Again - Marketing and advertising is creative and fun, but implementation headaches and technical processes aren't.
Learn more
Reviews for Unbounce
Unbounce offers a hands on DIY A/B testing platform for users who are both technically minded, and for those who, are lets say a little on the shakey side when it comes to the complexities of A/B testing. Not a million miles away from Visual Web Optimiser, Unbounce uses a web based WYSIWYG editor is used to allow users to create landing pages in the browser, including the editing of text, and colours, and allows you to re-create your designs from a blank canvas, or use a predefined, tried and tested template to build a landing page in minutes. That resource alone should prove interesting for anyone trying to launch a product, or improve the number of sales they are currently receiving.
The process begins with you picking a landing page to use, and this is then edited via the WYSIWYG editor to contain your own personal unique ‘value proposition’. Complete control is however available, and custom HTML and javascript can be utilised to completely replicate any existing pages that you have out there on the web that you wish to test.
Publishing a page puts it directly on an Unbounce URL that can be linked to directly from your website, or social media marketing campaign.This can of course be changed by adding CNAME records for unbounce to masquerade your own URL should you feel that this would affect conversions.
Once setup, you can then create multiple variants of the page, which can be split tested to your hearts content. Want to know what impact different opening text would have? Duplicate the page, change the text, save it and you are off at the races as Analytics within the platform will start to be collated as soon as you’ve pressed the publish button.
One of the most beautiful features with unbounce is the ability to run parallel A/B testing, which basically means that two tests run alongside each other – so statistics won’t be affected by the current time of day or other factors. Full integration is also available with the wonderful Mailchimp, so if you are planning on building a landing page to capture new subscriptions, data can easily be sent across via their API.
