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The AA Rating™ and reviews support investment decisions and increase market transparency, free of charge!
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- Our rating helps you select the right Analytics tool for the job.Get in touch with your customers
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About the AA Rating™
Our rating is designed to support investment decisions and increase market transparency. The exact AA Rating algorithm is secret. The factors we take into account are:
Market share and market growth
We measure market share and market trends. Popular and expanding tools get a rating boost. We try to balance established players with rising stars.
Our content editors judge a tools features. Every tool category has different criteria. Points are awarded for important functionalities, missing functionalities give a tool a penalty.
Getting good value is important. We look at the total cost of ownership of a tool and balance this against the functionality. Free is not always better if it 'costs' you a lot of features.
An important factor are user reviews. Good user reviews have a positive impact, bad ones lower the rating. Reviews by high authority reviewers have a bigger footprint.
The content team assesses a tools learning curve and usability performance.
We look and awards points at the support options. Especially in the enterprise segment live support and account managers are important.
Data ownership is a big deal. We assess were your data is stored, whether you control your own data and who can access it.
Our content editors rate a tools maturity based on a vendors size, target audience and biggest customers.Read more about the rating >>
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You get access to the full tool usage history of sites. See what your competitors have been up to, even when you haven't yet flagged them!
Tracking competing websites
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Track competing websites. You will be informed when a competitor starts or stops using an analytics tool. Very useful to track competitors performing A/B testing and other optimizations on their pages.