Website tour

This is what AboutAnalytics has to offer

The AA Rating™ and reviews support investment decisions and increase market transparency, free of charge!

A premium subscription allows consultants and vendors to add company profiles, advertise and spot business opportunities using our competitive intelligence tools. Check out the details below or sign-up.

... or become a reviewer

Do you have experience using an analytics tool? Take a few minutes and write a review.

Become a reviewer

About the AA Rating™

About the AA Rating™

Our rating is designed to support investment decisions and increase market transparency. The exact AA Rating algorithm is secret. The factors we take into account are:

Market share and market growth
We measure market share and market trends. Popular and expanding tools get a rating boost. We try to balance established players with rising stars.

Functionality
Our content editors judge a tools features. Every tool category has different criteria. Points are awarded for important functionalities, missing functionalities give a tool a penalty.

Cost
Getting good value is important. We look at the total cost of ownership of a tool and balance this against the functionality. Free is not always better if it 'costs' you a lot of features.

Reviews
An important factor are user reviews. Good user reviews have a positive impact, bad ones lower the rating. Reviews by high authority reviewers have a bigger footprint.

Usability
The content team assesses a tools learning curve and usability performance.

Support
We look and awards points at the support options. Especially in the enterprise segment live support and account managers are important.

Privacy
Data ownership is a big deal. We assess were your data is stored, whether you control your own data and who can access it.

Maturity
Our content editors rate a tools maturity based on a vendors size, target audience and biggest customers.Read more about the rating >>


Receive Quote Requests

Receive Quote Requests

Create New Business
AboutAnalytics is visited by thousands of potential analytics buyers. Each month we receive dozens of quote requests.

Listings (ads)

Listings (ads)

Promote Your Services an Brand
Create sponsored listings that are displayed alongside tool pages. The listings can be targeted for your specific region or country!

Buy Lead Lists

Spot Lead Opportunities
Our custom crawler checks a few hundred thousand websites each month for analytics tools usage. You can download this information. Contact potential customers that use specific tools.


Track site history

Track site history

Improve Your Insights
You get access to the full tool usage history of sites. See what your competitors have been up to, even when you haven't yet flagged them!

Tracking competing websites

Tracking competing websites

Improve Your Advice to Your Customers.
Track competing websites. You will be informed when a competitor starts or stops using an analytics tool. Very useful to track competitors performing A/B testing and other optimizations on their pages.

Track analytics tools

Track analytics tools

Improve Your Insights & Advice to Your Customers.
Track tool usage. You get notifications of websites using new tools. More importantly: you will be informed when a website quits an analytics tool. This can be a business opportunity to contact them about your solution.