Spredfast
Spredfast Social CRM (SCRM) helps companies build and activate a valuable social network.
Companies that listen and engage on social channels today gain an advantage. Their network is bigger and their fans are louder. Their customers are more involved. And the world is more aware of their products, services and views.
And the value of building an engaged social network is becoming clear. Cheaper product launches with better conversion to sales. More cost effective customer support with better outcomes. Faster response to crisis resulting in positive sentiment.
We call this Social Advantage and Spredfast SCRM helps companies get it. There are five specific capabilities you get with Spredfast SCRM:
- Social Awareness: Listening, aggregating and prioritizing signals across all social channels
- Social Engagement: Publishing, interaction and activation on all channels from a single, central location
- Social Coordination: Organizing and managing people, processes and activity across brands, campaigns, accounts and teams.
- Social Measurement: Tracking, analysis and reporting of reach, engagement, activity, conversion and other key social metrics
- Social Integration: Archiving of all social data in one place as well as connections to other enterprise systems, data and processes.
Reviews for Spredfast
The entirely Web-based application is a full set of tools to not only manage and measure the message a company sends out among various social media, but also track the people who send the message. With fully customizable user roles and permissions, Spredfast looks like a great way to target multiple audiences on the Web from multiple directions. The key word here is - multiple. This is a tool that can make a single person appear, to the average Web user, to be an entire community of people talking about your product.
Like single-user tools of this variety, such as TweetDeck or Ping.fm, Spredfast is set up to work with any of the standard social networks. In addition to that, however, it will work with a number of content management systems, from Drupal and Wordpress to Movable Type. And with its user-role management, you can not only say who can post to what, but whether or not it can go live or needs to be reviewed by another user before being published. On-site scheduling and voice management allows a single tweet to be sent out and then be retweeted, in slightly altered forms, by any number of other accounts over time, creating the illusion of a discussion. We may never trust what we see people talking about on the web again.
In addition to multiple users, roles, networks and blogging platforms, Spredfast is also set to handle multiple campaigns. So, if ReadWriteWeb were to suddenly start using the system, for example, we could track activity for ReadWriteStart and ReadWriteEnterprise separately.
Campaigns are judged with three primary measurements - engagement, reach and activity. Put simply, these look at your interaction with your audience, the size of your audience, and how much you are pushing your message out onto the Web. Beyond these basic ranks, however, the system will give you detailed reports showing you how many "likes" you've gotten on a specific message on Facebook, or how many times a tweet has been retweeted. But that's even just the tip of the metrics iceberg, as it keeps stats on each individual tweet, blog post, status update, what have you offering a full variety of data on click-throughs, impressions and whatever you would expect from a traffic analytics service.
