Radian6
Radian6 enables organizations to become Socially Engaged Enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting. Our social media listening, tracking, monitoring and engagement tools allow organizations to successfully employ a social media strategy and understand the impact the Social Graph and Social CRM have on their success. Radian6 can also provide advice on how to use social media guidelines, best practices, case studies and training for your staff.
Social media monitoring: Radian6 has created a social media monitoring and engagement platform that allows you to view relevant conversations happening around your brand and products in real time. This aggregation of data ensures you are gleaning the most relevant information from your online conversations, and have the ability to share important reports with those who need them most.
Social Media Monitoring is beneficial for not only discovering public sentiment surrounding your brand, but can also be used when dealing with crisis situations, to benchmark your competitors or even to generate new sales leads. When used effectively, social media monitoring can help you reach out to a whole new audience, and enhance your online profile.
Reviews for Radian6
This review is based on the Radian6 Dashboard Overview Training Webinar leading up to our pilot of the social media monitoring, measurement, and engagement program.
Here are the initial thoughts, observations, and items that jumped out with their significance from the reviewer perspective:
- One of the best examples of an intuitive layout for web design
- The ability to Search Media Types is impressive. They are pulling data for...
- Blogs - searching RSS feeds for titles and content
- Video - by tags, titles, and descriptions
- Images - by tags, titles, and descriptions
- Mainstream News Media - online sources
- Micromedia - FriendFeed and Twitter (but mostly Twitter)
- Forums - comments and replies powered by BoardReader.com
- Comments - powered by Backtype.com
- Source filters provides exact match using multiple search strings
- The query builder easy to use so it would be hard to screw up a Boolean search.
- Influencer EQ lets you exacly adjust what you consider to be an influencer versus other tools provided.
- The imagery of their "River of News" is extraordinary (so is its functionality)
- Real-time monitoring option or specific date range
- Keyword search
- Workflow option designed for active engagement and includes taffing results, audit trail, and the social profile for any source.
- Conversation Cloud visualization with color/size for keywords (the easiest thing to understand for those unfamiliar with aspects of social media)
- Widgets include Topic analysis and trends, New Influencers View (powered by compete.com), and vote count, which equals bookmarking on sites like delicious.com, Digg.com, and Reddit.com.
