MouseFlow

Mouseflow is a hosted service that can be used on any public face website. Mouseflow records whole visitor sessions including mouse movements, clicks etc. It is a web service that gathers data, telling us which areas of our site are getting the most attention by our visitors. Areas being overlooked by users can then be improved to gain more attention.

Data can be presented also as heat maps and Mouseflow records a visitor's activity on the site. This can greatly help the site owner in determining the user friendliness of the site and how visitors interact with the available tools.

MouseFlow: what makes it better?

MouseFlow is a powerful web analytics suite that gives you plenty of statistics and features to play around with. It has what you basically need, but not all that nice-to-have stuff.

Easy to install script after signing up and then the data starts flooding in. Mouseflow collects all the data from every visitor that visits your site. An important feature is playbacks of visitors sessions on the site. Your able to see all mouse movements, clicks, key strokes, etc. They provide a link analysis to analyze every link on your website with around 9 different measures. The most fascinating part about this software is the Click Heatmaps and Movement Heatmaps. Both of these features are extremely important in analyzing your website visitors. For one it shows you where exactly your visitors click the most and gives you an in depth look at the visual understanding of your user’s mouse movements. This will allow you a deeper perspective and insight on how to enhance the flow of things currently.

They also provide viewport maps that present data on how far users scroll down the page or how much time specific users have spent on different parts on the webpage. Finally there is a page analysis feature of the visitor’s perspective. This will give you a more accurate assessment of your real bounce rate and the most important part, your “above the fold” – what users see right away when they visit without having to scroll.

The core feature of the service is to record and playback the interactions of your website’s users – a feature that is incredibly useful. It helps bury preconceived ideas of how you think your users interact with your site. This service offers premium accounts with more features, but the free version should be enough for any budding Web entrepreneur. By simply creating an account and including one line of code, you’ll be able to record the activity of visitors who visit your site to see how they interact with it, look at heat maps to find out where people are clicking, see how far down people scroll on the page, and much more. This data might just change how you view your site and your visitors.

Additional Features:

• Watch how your visitors are using your website
• See all mouse movements, clicks, scroll events, key strokes and form interaction
• Discover problematic parts of your website and learn how to enhance the user experience
• Get a visual overview of the clicks received by your pages
• See if non-links are clicked and consider turning them into links
• Check the real bounce rate of your page
• Just add a line of code to your pages and the recording will start
• Supports HTTPS protocol