Unica NetInsight
Largest users
Unica NetInsight and NetInsight OnDemand are next generation Web analytics solutions, enabling a marketer’s entire organization to take full advantage of insights from customers' Web site behavior. With either product, marketers can also drive interactive, personal dialogues with every customer, generating more sales and greater profitability for years to come. Want to know more? Not sure which product is right? Take a closer look.Read also the interview with Marcel Holsheimer - VP Marketing Unica.
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Reviews for Unica NetInsight
Unica's Netinsight can be announces as one of the leading web analytics software.
A few reasons why it is so well - suitable for us:
- It allows us to host our own data on our own servers so we don’t share important metrics and conversion data with prying eyes.
- Our NetInsight installation is log file based so we don’t use Javascript code which can sometimes slow page loading times.
- It’s possible to create customised campaigns for every conceivable marketing initiative.
- You can plug-in external data sources and extend the NetInsight database.
- Unica is a talented, accomodating company and whilst they have many big clients they still have time for small business like Sky Rocket Inc.
Dashboards:
NetInsight comes with lots of pretty graphs which are arranged into various dashboards. And you can create your own custom dashboard and focus on metrics that are important to you.
Robots & Spiders:
Because NetInsight uses your website log-files it can report on robots and spiders. This gives you great visibility into how active the search engines are on your site. It also alerts you to non-human script visits, content-scrapers and hacks.
Automatic marketing adjustments:
You can also apply customised business rules to NetInsight to trigger various marketing events such as PPC adjustments, special offers, email newsletter and direct mail.
Landing page click maps:
Exactly measure how hot a certain area of your landing page is.
Filters:
One of the most remarkable features is NetInsight filters. Any metric can be a filters, and any filter can be added on-the-fly to any report. It is super powerful and there is a lack in the industry who else would be able to do this.
Drilling-down:
Everything report in NetInsight has a hierarchy, and as such you drill down through this hierarchy to refine the data. You can also drill-through from onw report to another creating whole new dimensions for your data.
Typed-in search quries:
NetInsight can show exactly what people are typing-in to search engines. If you run PPC campaigns you can see how these terms relate to your paid keywords and use this information to improve your campaign.
A/B test anything: Create customize data sets and see them side-by-side.
