IBM® Coremetrics® Web Analytics is the complete, cloud-based digital analytics product that sets itself apart by providing marketers with not only data, but with answers for increasing ROI. Marketers gain a competitive edge because they benefit from state-of-the-art analytics, comparative benchmarks about industry peers, and advice on how the best performers are actually achieving success.
Coremetrics Web Analytics is at the heart of the IBM Coremetrics Digital Marketing Optimization Suite which itself is an integral part of the IBM Enterprise Marketing Management suite. Marketers are provided with a data warehouse on visitors’ digital journeys, across marketing touch points and channels, even offline, so that marketers can go from insight to personalized marketing action with just a few clicks. Because the analytics are tightly integrated with the IBM Coremetrics marketing applications and the IBM Unica® Interaction Optimization solution, no IT efforts are needed.
Coremetrics Web Analytics removes barriers for going from analytics to action so marketers can increase revenues by targeting prospective customers with relevant content across digital channels. It helps marketers increase visitor reacquisition and retention rates, improve multichannel strategy formation and implementation, and optimize budget allocation and marketing mix, including email marketing, mobile marketing, display advertising and social media marketing.