Google Analytics
Reviews for Google Analytics
Google Analytics is the best tool for web analytics when you first start discovering what is going on on your site. It is rather easy to implement and most CMSs have a plugin to install the Google Analytics tags on each page.
The Dashboard is great, very user friendly. I gave less score for actionable insights because with all this data it is for a noob difficult to see what one has to do with all this information. Google offers little support on this (low score here is well). So my advice when Internet is important for your business is to hiring an good analist of consultancy firm to give you the insights on what to do with all the data you gather with Google Analytics. Next you can take actions and really improve your website so you can finally improve your bottom-line.
Google Analytics is easy to use with a userfriendly design. This year the new version has been released with very nice new features too, which makes the tool even more interesting to use. Still adding new features, like social media reporting, page-load-time reporting and multichannel funnels (not yet available for everyone). You can see Adwords-data by enabling autotracking, which gives reports with great insights. Great tool with many integrations with other tools, like Google Website Optimizer, Visual Website Optimizer and BTBuckets.
Actionable insights:
It provides actionable insights with the default reports, but also with custom made reports you are able to configure the report with the metrics you wish. Unfortunately it is not possible to make custom path-analysis with multiple steps featuring historical data.
Support quality:
There is no support from Google directly, but lots to be found on blogs and forums. And of course there are several agency's who are official Google Analytics Certified Partners like http://www.traffic-builders.com in the Netherlands.
Dashboard quality:
The dashboard-tool gives in the new version more features, but at this point it is not possible to export the dashboard. In the new version you are able to make several dashboards within one account, which is desirable if you have different stakeholders with different needs.
Accessibility:
It is easy to use the tool, lots of information to be found on internet too.
Ease of implementation:
The implementation is relatively easy when there are not too many customisations. For e-commerce tracking, cross-domain tracking and other advanced implementation issues the best is to get the help of a Google Analytics Certified Partner.
