GlobalMaxer
GlobalMaxer is a suite of tools that allows brands to test the digital elements of their brand assets and collateral in order to increase engagement or conversions. Sometimes collectively called Conversion Rate Optimisation (CRO) or Landing Page Optimisation (LPO), these types of tests are usually undertaken on web pages, but can also apply to emails, microsites, adverts or other digital assets. Testing can provide surprising and profitable results; in many cases large uplifts in web conversions occur. On eCommerce or eRetail sites these can be directly tracked to sales and ROI; equally webmasters from B2B or non-transactional sites can track other conversion points such as visits to contact pages, white paper downloads or email sign ups.
GlobalMaxer’s testing tools allows webmasters to undertake several types of testing, the most commonly performed types of test are as follows:
- Multivariate Testing (MVT) and Cultural Multivariate Testing (CMVT)
- AB / ABn Testing
- Hypervariate Testing (HVT)
- Sequential Visit Testing (SVT)
- Cognitive Load Testing (CLT)
