Crazy Egg - leading industry tool - generates a heatmap based on where the visitors of your website click. It also offers way to dig deeper into your data by filtering on Top 15 referrers, search Terms, operating System, etc. More precisely, CrazyEgg usefulness could divided into four groups:
- Heatmaps: It is a picture of where visitors clicked on your site. This lets you see what is hot and what is not, so you can make changes that increase conversions.
- Scrollmaps: The scroll map shows how far down on the page people are scrolling and helps to determine where visitors abandon the page. With CrazyEgg you will know exactly where to add element to hold visitor's interest longer.
- Overlay Tool: When you look at the overlay report, you will be able to see the number of clicks on each element of your page. By using CrazyEgg you are more able to work on getting more of the clicks that can lead to making moey, and less on them that do not.
- Confetti: With confetti, you will be able to distinguish all the clicks you get on your site segmented by referral sources, search terms & more. Once you know where your most valuable click traffic is coming from, you have uncovered the exact traffic sources that bring high revenue with little effort.
Reviews for Crazy Egg
CrazyEgg is a tool that help you gain insights into how your website is used by visitors. Real-world user testing if you like.
Crazy egg allows you to create heat maps of click activity, but not just on links (which you can see anyway with Google Analytics “Site Overlay” feature), but on non links.
A practical example where we’ve used this before was on an ecommerce website. We saw that people were clicking on product images on the home page. That’s fine, but the images weren’t linked to the product pages (just the description text link underneath). It was creating a small friction point for visitors as soon as they entered the site.
The other thing we noticed was that people were clicking on a phone number located in the header! God knows why people do that, but we linked the image to the contact us page and saw a modest lift in contact enquiries.
Recommendation No1. Link images to appropriate pages!
The other feature I like is the “confetti feature” which allows you to view the precise location of each and every click on your site as well as where the visitor came from, and, if they came from a search engine, what key phrase they used and how long it took for them to actually make the click.
You can also use it as a simple A/B Split testing tool.
Let’s say you’re concerned about bounce rates, how many people visit your home page and leave without visiting any other page, for example.
You can run an initial test to gauge activity with the original home page for say 1,000 page views. Using the information you’ve gathered from click activity, you make necessary adjustments to your home page and run the test again for another 1,000 page views.
Did this help lower bounce rates? If so, make another change and test again.
Recommendation No2. Use crazyegg to test different variations on a page to lower bounce rates.
For about $9.00 USD per month for 10,000 page views it’s worth the investment and an absolute doddle to set up.