Testing for best practices has been used widely in the offline world. The power of online testing is not to be underestimated. If properly applied you longer have to guess what works best on your website. With enough traffic test results will be swift and conclusive.
There are two types of testing. With A/B testing you test two or more versions of a page on your website. Showing the different sites to different visitors gives you insight in which version of a page is better at delivering the desired outcome. A/B testing works best for big changes to the layout from you website. It’s a matter of launching the different pages, sit back and measure.
The other alternative is Multivariate testing. It gives you a way to test many different smaller changes at the same time. Visitors are shown a page with a variation of the elements in the test. Using Multivariate testing (MVT) is a little bit more complicated.
Tips on what can you can test:
- Start by improving your Landing pages with the highest bounce rates.
- Optimize the number and layout of Ads and improve conversion.
- For advanced test look into testing different prices and discounts