Behavioral targeting helps you communicate with your visitors in a more effective way. You create a personalized experience on your website for specific customers. You do this by observing their onsite behavior and target them with information or offers relevant to their interests. This dramatically increases the likelihood of them performing a desired action.
There are two kinds of behavioral targeting. First we have the increasingly popular network behavioral targeting. These systems combine visitor data from multiple websites in a profile. This profile is used within an advertising network to serve optimized ads based on user preferences, interests and prior buying behavior.
Second is onsite behavioral targeting. This technique uses the (web) analytics information of your website to break down the visitor mass into a number of segments. These segments will be shown different content or layout. For now, AboutAnalytics focuses on onsite targeting solutions.