Social Media Analytics
Social Media are becoming mainstream. People all over the world publish their own daily activities. Most probably people already are interacting with your brand, company and website and said something about it through social media. Social Media Analytics scans the web on comments on the topics you choose.Monitor sentiment: did people ‘like’ your product or is your brand name quoted in one sentence with words like ‘inferior quality’ or ‘bad service’? Social Media Analytics measures this and report this back to you. This helps you monitor your brand online presence. Some tools facilitate the responding to posts and comments in the online world.