Heatmaps are charts and overlays that show where people click at when they browse your website. A heatmap colors regions depending on how high-profile the spot is. The idea is simple: when redesigning your website place important user elements on the hot spots.
These are a examples of insights heatmaps can give you:
- You can reveal poorly performing areas of you website. This can make you decide to switch content to make your visitors focus more on the parts where you placed your ads.
- What are the highly trafficked areas? You might even notice which parts of your menu’s your costumers find most attractive. With a heat map, you can see which parts of your links are being clicked.