Autonomy Interwoven Optimost
Market share
1.1%
Largest users
Owner:
Autonomy Corp.Category:
TestingWebsite:
http://bit.ly/tOklVAutonomy Optimost, powered by IDOL, empowers online marketing professionals to get more from their customer acquisition and marketing investments by maximizing online conversion rates, increasing customer engagement, and driving customer centric design with realtime site visitor inputs to marketing decisions. Autonomy Optimost containts both A/B testing and multivariable testing together ability to analyse your visitors gives you a powerfull tool to improve your conversion.
Account manager:
Yes
Consultancy:
Yes
Telephone:
(00) 800 4837 4890
Chat:
No
E-mail:
European and Worldwide Support
Multi-language support:
Yes
Launch support:
Yes
Learn more
Live training:
Yes
Webinars:
Autonomy Webinars Case studies
Butlins, the UK’s favorite holiday company, was the forerunner of the holiday center concept with the first resort opening in Skegness in April 1936. ■ Today, Butlins has 3 resorts, opened its first ever resort hotel in 2005 with a 2nd scheduled to open in 2009. ■ In the competitive holiday market, Butlins wanted to maintain its position by better leveraging its online presence to drive even more business both in terms of revenue and percentage of bookings done via its Website. ■ Butlins turned to Interwoven to conduct multivariable testing on several key Website areas including the ‘choose accommodation’, ‘guest details’, and ‘payment details’ pages. ■ Utilizing the power of Optimost and various permutations of site content, Butlins saw increases in the progression of visitors from the ‘choose your accommodation’ page to the next by over 7% and an overall revenue per customer increase of 3%. ■ As a company that engages in sales promotions, Butlins has realized that optimizing campaigns based on live performance has resulted in real results.
Honda Motor Company is the 5th-largetst automobile manufacturer in the world with 2007 revenues of $94 billion. ■ While the company’s Website performed quite well, ranking high in industry surveys for quality and usability, the site hadn’t been designed with a single minded focus to drive sales. ■ Partnering with its advertising and media agency Rubin Postaer and Associates (RPA), Honda wanted to better leverage its online presence to drive conversions in key shopping activities such as competitive comparisons, vehicle configurations and dealer location. ■ RPA designed a media campaign targeting consumers within 60-90 days of purchase, who were directed to special landing pages with a focused range of options all shopping oriented. ■ Tests leveraging Interwoven Optimost were performed on 4 key product pages to maximize their effectiveness in delivering consumers to subsequent pages in the funnel. ■ The results: consumers were 34% more likely to reach the “Request a Quote-Thank You” page for the Accord, 26% more likely for the CRV and over 19% more likely for the Civic. An optimized landing page for the Honda Pilot outperformed the control by a composite metric of 28.8%.
Northwest is part of Delta Air Lines, which is the world’s largest airline, offering more than 170 million passengers each year service to 379 destinations in 66 countries. The online channel plays a key role in Northwest’s business and is an important channel for sales and customer service as well as managing relationships with frequent flyer program members. The airline turned to Autonomy Optimost for MVT as a way to help drive decisions about site and funnel design and to evolve the company’s data driven organization. As a result of testing, NWA has increased its annual site revenue by $3 million to date.
Price:
Price details:
The pricing model is based on three drivers of value: the number of users, the number of functions / connectors, and the amount of information being processed (Avg. price: 200,000 - 400,000 USD)
License model(s):
Fixed amount per month + variable amount based on usage
Data ownership:
Vendor is allowed to use aggregated, anonymous data
Data storage location:
Storage in USA
Data storage location:
Storage in Western Europe
Gather data anonymous:
Yes
US Department of Commerce’s Safe Harbor Framework.:
Yes
HTTPS support:
Yes
Permanent data wipe:
Yes
A/B or split testing:
Yes
Multivariate testing:
Yes
Site wide changes:
Yes
Cross-domain testing:
Yes
Client logins:
Yes
Whitelabel:
No
WYSIWYG editor:
Yes
Single tag solution:
Yes
CMS plugins:
Yes
Excel, csv, XML:
Yes
Integration with web analytics:
Yes
Raw data:
Yes
API:
Yes
Multiple conversion goals:
Yes
Multiple test metrics (such as bounce rate):
Yes
Statistical relevance:
Yes
Heatmaps/clickmaps:
No
Segmentation and/or targeting:
Yes
