AudienceScience

The AudienceScience targeting technology provides a gateway to reach your audiences across the complex online advertising ecosystem. Since 1999, AudienceScience has been leveraging technology to provide consumer insight, enabling advertisers and publishers universal access to understand and reach their key audiences. The Audience Gateway is an integrated audience platform for the collection and comprehension of people’s interests and intent through their online and offline behaviors and activity. Online behaviors include the sites they visit, the articles they read, the searches they make, etc. This non-personally identifiable information is parsed and stored in massive data warehouses. These qualified people are then clustered into segments, creating exact audiences that can be reached anywhere online.