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Google Analytics is the best tool for web analytics when you first start discovering what is going on on your site. It is rather easy to implement and most CMSs have a plugin to install the Google Analytics tags on each page.
The Dashboard is great, very user friendly. I gave less score for actionable insights because with all this data it is for a noob difficult to see what one has to do with...
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Google Analytics is easy to use with a userfriendly design. This year the new version has been released with very nice new features too, which makes the tool even more interesting to use. Still adding new features, like social media reporting, page-load-time reporting and multichannel funnels (not yet available for everyone). You can see Adwords-data by enabling autotracking, which gives reports...
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