Adobe (Omniture) SiteCatalyst

AA Rating™
Our rating explained

Functionality:

Maturity:

Privacy:

Support:

Usability:

View reviews

Market share

0.3%

Largest users

Market segment

Price:

Price details:

Around 5000 USD/month

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General
Support
Learn more
Pricing
Privacy

Owner:

Adobe

Category:

Web Analytics

Website:

http://www.omniture.com/en/products/online_analytics/sitecatalyst

Omniture® SiteCatalyst® is now Adobe® SiteCatalyst®, powered by Omniture®. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Online Marketing Suite of applications for online business optimizations.

Account manager:

Yes

Consultancy:

Yes

Telephone:

877722708

Twitter:

@AdobeDigMktg

Chat:

Yes

Multi-language support:

Yes

Launch support:

Yes

Learn more

Live training:

Yes

Online guides:

SiteCatalyst Implementation Training

Webinars:

Marketing Experts On Demand

Case studies

Success Stories

Price:

Price details:

Around 5000 USD/month

License model(s):

fixed fee with variable costs for domains and traffic

Data ownership:

Vendor is allowed to use aggregated, anonymous data

Data storage location:

Storage in other countries

Data storage location:

Storage in USA

Gather data anonymous:

Yes

US Department of Commerce’s Safe Harbor Framework.:

Yes

HTTPS support:

Yes

Permanent data wipe:

Yes

Reviews for Adobe (Omniture) SiteCatalyst

Remco Westerik

Actionable insights:

Support quality:

Dashboard quality:

Accessibility:

Ease of implementation:

Actionable insights:

SiteCatalyst offers loads of data on which online marketers can spend a remarkable amount of time, but the minor problem is to create the right kind of overview in the huge range of available data.

Support quality:
Sufficient support information is available in a number of ways. Especially the search function is easy-to-use and provides the user with the right kind of answers.

Dashboard quality:
The dashboard has a unique PDF integration. Very nice editor to create reports.

Accessibility:
It is somewhat hard for people to use SiteCatalyst without a lot of analytical skills and experience. They tend to get lost in the data or hit the I-do-not-know-what-to-do wall. An experienced analist will enjoy the interface much more.

Ease of implementation:
The standard tagging is off course easy to set up. It becomes more complicated with the custom tags, for tracking conversions, flash, or whatever. Then you need help if you do not have the technical resources available. The maintenance of the analytics tags is where user can encounter with problems. You will have to watch carefully for lack of documentation, lack of testing, lack of backward testing, lack of standards for your custom tags. Typical analytics problems, but they will become worse due to the custom tags you might use with the Sitecatalyst tool.

Unique features
Tracking features
Analyzing features
Export features

Unique features

Unique feature:

Conversion Improvement:

Gain critical insight with conversion reports showing detailed information on purchasing metrics, customer loyalty, campaigns, visitor profiles, and more.

Marketing attribution:

Easily compare marketing channels and view multiple allocation models to make faster investment decisions that optimize your digital marketing.

Flexible data integration:

Integrate multi-channel or offline data with data collected on the website through SOAP-based open standards.

Cross-Device Visitor Identification:

Connect visitors across devices to enable a more valuable visitor-level view of your customers.

Facebook Analytics:

Adobe SiteCatalyst has the capability to measure all key areas of Facebook — 100% of apps, fan pages, ads, and Facebook Connect. Additionally, through the unique partnership between Adobe and Facebook, SiteCatalyst users have access to aggregate demographic information from Facebook.

SiteCatalyst Mobile Reporting:

Adobe SiteCatalyst provides 20+ out-of-the-box mobile reports that can be emailed to marketers in a mobile-friendly format for easy reading on mobile devices.

Learn how video impacts marketing channels and content consumption:

Video reports are tightly integrated with all site performance metrics, enabling marketers to see the impact of video across all of their marketing channels and by defined audience segments.

Search:

Yes

Real-time:

Yes

Email campaign:

Yes

Mobile OS:

Yes

Multi-domain tracking:

Yes

Website speed:

Event tracking:

Yes

E-commerce:

Yes

User-defined variables:

Yes

Cost-per-click (import):

Yes

Unique visitors:

Yes

Forms and fields:

Yes

Custom bounce rates:

Yes

Funnel visualization:

Yes

Multi-touch conversion attribution:

Yes

Visitor loyalty:

Yes

On-page analysis:

Yes

Visitor path:

Yes

Segmentation (retrospective):

Yes

Filters:

Yes

Trends:

Yes

Predictive:

Yes

Internal search:

Yes

Pivot tables:

Yes

Secondary dimensions:

Yes

Statistical relevance:

Yes

Alerts and flagging:

Yes

Custom reports:

Yes

Multi-user dashboards:

Yes

Customizable dashboards:

Yes

PDF and Email:

Yes

Excel:

Yes

CSV, XML:

Yes

Raw Data:

Yes

API:

Yes

Apps on mobile equipment:

Yes

Integration with other software:

Yes

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